St George’s Day celebrations see record 35% growth

Prepare for England's birthday in 2027

Across England, communities have celebrated their patron saint in record numbers, and momentum is building behind the call to make 23 April an official bank holiday.

Between 19 and 27 April 2025, England saw a 35% increase in St George’s Day celebrations compared to the previous year. From vibrant parades to family-friendly festivals and quirky local traditions, the week was bursting with English pride and community spirit.

The surge of events in 2025 has breathed new life into St. George’s Day; we continue to urge the government to follow the lead of Scotland and Ireland by honouring England’s patron saint with a public holiday.

“Every year, more and more people want to celebrate what it means to be English,” said Graham Smith, Chairman of St George’s Holiday. “This year’s 35% increase in events proves the appetite is stronger than ever. England deserves a national day, just like our friends in Scotland and Ireland.”

We’ve now set an ambitious goal: 500 St George’s Day events across the country, meaning nearly everyone in England would be within six miles of a celebration. Our vision? A truly national day that brings communities together.

Digital innovation and grassroots energy

One of the most exciting shifts in 2025’s celebrations has been the explosion of digital innovation. From virtual fun runs to live-streamed concerts and online storytelling sessions for children, communities have tapped into technology to make St George’s Day accessible to everyone, regardless of location or mobility.

Social media campaigns were pivotal, allowing organisers to promote events (see St. George Events), share updates, and connect with thousands of participants in real time. With over 750,000 followers across key Facebook groups and pages, the online movement is now a significant force in the campaign’s visibility and reach.

At the same time, the grassroots vibrancy of this year’s events stood out. Local initiatives, many run by volunteers, infused the week with a rich mix of culture and creativity. From small-town wheelbarrow races to city-wide parades, the diversity of celebrations highlighted how St George’s Day can be a day for everyone.

Inclusivity has been a cornerstone of our campaign’s success. We would like everyone living in England or who calls themselves English (regardless of colour, religion or sexuality) to celebrate their common heritage and future together.

Campaign momentum and the road ahead

The St George’s Holiday campaign is no longer just aspirational; it’s gaining measurable traction. With 114 confirmed events in 2025 and high engagement online, we are already planning for next year with even bigger goals.

We have a clear roadmap: increase visibility in Parliament and local councils, expand partnerships with cultural institutions, and deepen engagement with underrepresented communities.

Want to get involved or support the campaign?

Pledge to book 23 April off work and make St. George’s Day an unofficial bank holiday, or organise a local celebration and publicise it on our website here, St George Events.

Comments are closed.